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Client #3:
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President / Owner |
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Industry:
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Small Regional Micro-Brewery
in Colorado |
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Client Desired Outcome:
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The president wanted assistance
in hiring a director of marketing that would compliment
the current corporate culture and motivate the other
managers to build a more productive, profitable growing
business. |
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Analysis:
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We discovered immediately
that low cash flow was a critical issue that needed
addressing before an additional salary was designated
for the budget. The management team members were also
worried that a new director of marketing would change
the current laid-back work culture and cause the dynamics
of the management team to change. Therefore, we re-directed
the president's focus to address the more pressing issues
of cash flow and management culture. |
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Solution:
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We closely reviewed the business operations by discussing
the budget and interviewing individual management
team members. After participating in staff meetings
and a board of directors meeting, we made recommendations
on how to re-focus parts of the business operations
to cut costs and shift the corporate culture to bring
about a more professional work environment emphasizing
personal accountability. In the end, we identified
ways to incorporate marketing into the current business
structure as well as identified key attributes of
a part-time controller position, which was essential
for short-term business survival.
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